Strategic Management of HR Essay Example | Topics and Well Written Essays - 1750 words

Strategic Management of HR - Essay Example This paper will present a short report on this company from theoretical perspectives on SHRM while focusing on external factors based on information available in the company’s website and other literature sources before identifying some key challenges and proposing recommendations to tackle those challenges along with concluding opinions. 2. The Walt Disney Company: As per their website, the Walt Disney Company and its subsidiaries group is a world leading international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. Disney’s vision statement is ‘To make people happy’ (Plenert 2002; 77), and this they wish to accomplish through their mission, which states, ‘To be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer produ cts, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world,’ (Erling, 23). ... hile strategic management models strive to address company’s internal and external factors, the external factors stand out even before starting a business and also throughout the life cycle of the business. 3.1 Life cycle model: Considering the life cycle model, put forth by Sisson and Storey (2000 cited Marchington & Wilkinson, 2005), Disney can be categorized in the maturity phase after its rapid growth into locations worldwide during last decade; its standardized policies and procedures have been translated to suit the local needs and obligations. Although Disney continues to acquire and grow, its growth strategies seem to be in saturated markets, considering the evolution of advanced technology and systems, favourable economic conditions and regulations, which in turn are only sufficient to sustain its business. The recent acquisition of Lucasfilm and all of its franchisees, which has not only added greater value to Disney’s brand but also increased its share value in the US market (Cieply, 2012) also indicates that the company still continues to grow and expand while maintaining its standardized policies. The life-cycle perspective shows Disney fluctuating between growth and maturity phases. Resistance to change, adaptability of old strategies to new conditions and employee motivation and commitment are common issues that need to be addressed. 3.2 Harvard model: Gaining an understanding of the external factors is crucial for strategic decisions that can eventually spell the success, or performance of the organisation. The Harvard strategic management model, proposed by Beer and his associates (1984, cited Marchington & Wilkinson, 2005) identifies two critical factors that influence management, namely, situational and stakeholders’ interests, with the former